Pie Charts are a way to display proportional data on a dashboard. Below is a sample interactive pie chart comparing visitors and conversions for five website traffic sources.
Traffic Source Analysis
This is an example of a visualization that might appear in a Product Performance Dashboard. It offers a dynamic view of sales and revenue across various product categories. This interactive bar chart allows users to filter data by category, providing instant insights into product performance.
The Traffic Source Analysis pie chart is an example of a visualization that might appear on a Marketing Performance Dashboard. It offers a visual breakdown of website traffic and conversions by source. This interactive visualization allows users to toggle between visitor and conversion data, providing valuable insights into marketing channel effectiveness.
Key features and insights in a Pie Chart:
- Easy comparison of traffic sources’ relative contributions to overall site visits and conversions.
- Toggle between visitors and conversions reveals differences in traffic quality from various sources.
- Percentage labels offer a quick understanding of each source’s impact.
- Color coding helps in the rapid identification of top-performing channels.
- Discrepancies between visitor share and conversion share highlight opportunities for optimization.
- Insights can guide resource allocation in marketing efforts.
This chart empowers marketers and business owners to understand their most effective traffic sources, identify underperforming channels, and make data-driven decisions to optimize their marketing strategy. Users can gain a comprehensive view of their funnel performance across different acquisition channels by switching between metrics.